Introducing Brand OS
Your brand.
Always on.
Social media, newsletters, blog content, and performance reporting — designed, written, and published for you every month. Your mission stays visible without burning out your team.
The Problem
You don't have a marketing team. You need one.
Your organization does important work. But between programs, fundraising, and operations, marketing falls to whoever has five minutes — or it doesn't happen at all.
The result: months without a newsletter, a social feed that went quiet in February, a blog with a last post dated 2023, and donors who wonder if you're still active.
You've thought about hiring, but a full-time marketing hire costs $65K–$85K before benefits. A content manager, a designer, and a social coordinator? That's $200K+ in payroll you don't have.
The Solution
Brand OS: your marketing engine,
without the headcount.
Brand OS is a managed marketing system from Tall Glass Media. We create the strategy, design the content, and run the channels — so your organization shows up consistently, professionally, and on-brand. Every single month.
Social Media
Branded posts, designed and published across your channels every month.
- → 12–20 posts per month
- → Instagram, LinkedIn, Facebook
- → Impact graphics, stories, promos
- → Monthly content calendar
Newsletter
A professionally designed newsletter your supporters actually open.
- → 1–2 issues per month
- → Branded template, mobile-ready
- → Written, edited, and sent
- → Open and click tracking
Blog Content
SEO-optimized articles that keep your site active and your voice in the conversation.
- → 2–4 posts per month
- → Published to your WordPress site
- → Thought leadership and stories
- → SEO meta tags included
Dashboard
See what's working and what's not — without digging through analytics yourself.
- → Social, email, blog, and web metrics
- → Monthly performance report
- → Written analysis and recommendations
- → Walkthrough on strategy calls
How It Works
Up and running in two weeks.
Onboarding
We learn your brand, your audience, and your goals. We build your brand voice guide, design your social and newsletter templates, map out 3 months of editorial topics, and connect your platforms.
Weeks 1–2We Create, You Approve
Each month, we draft your full content calendar — social posts, newsletter, and blog articles. You review and approve everything with a single round of feedback. Total time from you: about 30 minutes a month.
Monthly CycleWe Publish and Monitor
Approved content goes live automatically — scheduled across your social channels, sent to your email list, and published to your blog. We track performance across every channel.
AutomatedMonthly Strategy Call
We walk through what performed, what to adjust, and what's coming next. You stay informed without doing the work. Quarterly, we go deeper — refreshing the editorial calendar and refining the strategy.
30–60 MinutesMonthly Deliverables
Everything your marketing department would do.
Except you don't have to hire one.
Social Media Content
AutomatedBranded graphics and captions, designed from your templates, scheduled and published across all your platforms.
- ✓12–20 branded posts per month
- ✓Impact stats, stories, event promos, thought leadership
- ✓Instagram, LinkedIn, and Facebook
- ✓Up to 2 ad-hoc posts for last-minute events
- ✓48-hour turnaround on urgent requests
Your time: Approve monthly calendar (~15 min)
Newsletter
HybridA professionally designed, mobile-responsive email newsletter — written, assembled, and sent to your full list every month.
- ✓1–2 branded issues per month
- ✓Feature story, program highlights, events, CTA
- ✓Open rate, click rate, and list growth tracking
- ✓Blog content cross-promoted automatically
Your time: Send bullet points + approve draft (~15 min)
Blog Content
HybridSEO-optimized articles published directly to your WordPress site. Thought leadership, impact stories, and resources that keep your organization findable.
- ✓2–4 posts per month (600–900 words each)
- ✓Featured images and SEO meta tags included
- ✓Editorial calendar set quarterly, refreshed each quarter
- ✓Published directly to your site
Your time: Approve posts (~10 min each)
Performance Dashboard
AutomatedA monthly report covering every channel — with a written summary of what's working, what's not, and what to do about it.
- ✓Social, email, blog, and website metrics
- ✓Written analysis with strategic recommendations
- ✓PDF report or live dashboard access
- ✓Reviewed together on monthly strategy call
Your time: Zero — we deliver it to you
Plans
Choose your tier.
All plans include a 6-month commitment and a one-time onboarding setup.
For organizations getting started with consistent marketing.
- ✓12 social posts/month
- ✓2 platforms
- ✓1 newsletter/month
- ✓2 blog posts/month
- ✓Monthly PDF report
- ✓Monthly strategy call (30 min)
- ✓Quarterly deep review
- ✓2 ad-hoc requests/month
The full operating system for organizations ready to grow.
- ✓16 social posts/month
- ✓3 platforms
- ✓1 newsletter/month
- ✓2 blog posts/month
- ✓Monthly PDF report
- ✓Monthly strategy call (45 min)
- ✓Quarterly deep review
- ✓4 ad-hoc requests/month
- ✓5 design hours included
A full brand + marketing engine with dedicated design support.
- ✓20 social posts/month
- ✓4 platforms
- ✓2 newsletters/month
- ✓4 blog posts/month
- ✓Live dashboard access
- ✓Monthly strategy call (60 min)
- ✓Quarterly deep review
- ✓Unlimited ad-hoc requests
- ✓10 design hours included
All plans include a one-time onboarding setup. 6-month minimum commitment.
Who It's For
Built for organizations with a mission.
Nonprofits
You're too busy serving your community to manage a content calendar. Brand OS keeps your donors informed, your supporters engaged, and your mission visible — while you focus on impact.
Associations
Membership is flat. Your value proposition isn't reaching the right people. Brand OS keeps your organization top-of-mind with consistent content that demonstrates why membership matters.
NGOs & Advocacy Orgs
You're in a fight for attention. Brand OS ensures your voice is in the conversation — with regular content that builds authority, attracts funders, and mobilizes supporters.
Why Tall Glass Media
Why organizations choose us.
Senior Strategists, Not Junior Handoffs
You work directly with the people doing the work. No account managers translating your vision through three layers of telephone.
We Know Mission-Driven
We've worked with the White House, the NAACP, the Ford Foundation, and dozens of nonprofits. Board dynamics, donor psychology, advocacy cycles — we get it.
Strategy Before Pixels
Every piece of content is tied to your goals. We don't post to post — we build a system that compounds visibility and trust over time.
Black-Owned and DC-Rooted
Founded in Washington, DC — one of the densest concentrations of mission-driven organizations in the world. We're part of the ecosystem we serve.
Change Happens By Design
Your mission deserves
a brand that shows up.
Stop letting your marketing go quiet. Let's build a system that keeps your organization visible, credible, and growing — every single month.