KNOCK THE VOTE
A CAMPAIGN TO MOBILIZE YOUNG APATHETIC VOTERS
Democratic change is at the heart of what we do.
Tall Glass played a huge part in producing and developing amazing content to mobilize younger voters and get them to the polls.
We were not just allowed. We were encouraged to push the boundaries of our content in ways many agencies are afraid of. We worked with some incredible talent on these projects that made it easy.
Knock the Vote
What We Did
UI/UX Design, Script Development, Video Production, Creative Concept, Editing, Casting, Art Direction
OH, NO YOU DIDN'T!
Yeah. We did… and we mean it. The goal of using provocative borderline controversial pieces was two fold: to get attention with shareable sticky content, and to provoke people to take action by registering to vote and checking the registration of a few or your friends, applying a bit of social pressure.
The content we created led back to landing pages that the TGM produced, that invited visitors to register to vote in exchange for a chance to win free merch and also enabled them to ask their friends to register to vote as well.