FROM SOUTH BY TO WEST WING

SXSL was an event at the White House inspired by South by Southwest, that brought together creators, innovators, and organizers who work to improve the lives of their fellow Americans and people around the world. TGM had the honor of branding this event, to make sure it was a memorable experience for everyone.

Client
The Obama Administration
Deliverables
  • Branding
  • Print Design
  • Consulting
  • Strategy
Year

2016

Bringing that 'South By' feeling to the White House

The White House wanted the brand to feel integrated into the landscape of the White House Lawn but to make it standout, we chose a blues and whites to blend in naturally compliment a perfect day.